The decline of the high street had a great effect on Fenella Smith’s retail revenue, which made up a large portion of overall revenue. Therefore the challenge was to decrease reliance on resellers and pivot to a fully digital brand and one that was Direct To Consumer. They called on us to facilitate the transition from shop front to digital.
Optimised the Fenella Smith marketing strategy, refining it to become more of a marketing program delivering always on campaigns across paid, owned and earned media channels. Worked on paid search and social campaigns, Shopify e-commerce optimisations, content recommendations for social channels and performance marketing reporting dashboards.
“In a critical trading period for us, as we go through a period of D2C growth Thirty Twenty has developed a robust and sustainable approach, driving profitable revenue growth through a test and learn methodology.”
