Launching a D2C travel protection brand across 36 markets in the midst of the pandemic has its challenges. Brand awareness needed to be established and trust gained quickly amongst an audience that was skeptical of PPE providers and held general reservation about travel.
Optimised the existing campaign and asset library, and Supercharged the delivery through develop dynamic creative messaging that was personalised to individual audiences and addressed their individual feelings toward PPE, as well as aligning assets to resonate with local nuances of the market. Produced over 1,800 creative iterations across 36 countries as well as a dynamic creative framework, decision trees, and tech implementation to deliver the assets at scale.
"At a time when we needed to act quickly to react to market needs and deliver a solution to help people be confident to travel, the team at Thirty Twenty were able to deliver agility and speed with their solutions that enabled us to launch in multiple markets with positive results"
